General Rules of Etik Utility (for Vendors) Contents Chapter 1 Overview Chapter 2 Definitions Chapter 3 Basic Obligations of Merchants Chapter 4 Transactions 4.1 Registration 4.2 Getting Started 4.3 Delays 4.4 Logistics 4.5 Feedback 4.6 Loans 4.7 Search Ranking Chapter 5 Promotions Chapter 6 Market Management 6.1 Market Management Measures 6.2 Market Management Requirements Chapter 7 Violations and Punishment 7.1 Violations 7.2 Punishment Measures 7.3 Punishment Regulations 7.4 Penalty Execution 7.5 Violations Complaints 7.6 Account Closure Chapter 8 Guidelines & Rules for Sellers 8.1 Pre-sales Services 8.2 Sales Services 8.3 Requirements on Preparation of Items for Shipping 8.4 Shipment Requirements 8.5 Payment Methods Chapter 9 Managing After-sales Services 9.1 Overview of After-sales Services 9.2 Ways of Contacting Merchants 9.3 Time Limit for Merchants to Reply 9.4 Process for After-sales Services 9.5 Return and Replacement Policy 9.6 Providing Information in Response to Questions of Buyers Chapter 10 Matters upon Termination of the Agreement Chapter 11 Supplementary Provisions Appendix 1 Etik Utility Merchant Violations Regulations Appendix 2 Error Management and Events Information Appendix 3 Opening Stores Regulations Appendix 4 Forbidden and Restricted Items of ETIK UTILITY Utility Appendix 5 Etik Utility Merchant Qualifications Appendix 6 Listing Blade Items Chapter 1 Overview Scope of the Rules: The Rules apply to Etik Utility users; merchants can select business models according to their business requirements to sell items or provide services to buyers through ETIK UTILITY Utility. 1.1 The Rules are formulated in accordance with the Etik Utility Store Service Agreement and other service/cooperation agreements for protecting legitimate rights and interests of Etik Utility users and maintaining the normal operation of ETIK UTILITY Utility. 1.2 Under the principle of customer and integrity first with the final target of making life simple and happy, and the long-term goal of promoting Chinese brands and high-quality Chinese products to the world, Etik Utility enables users all over the world to use quality Chinese products and the top-quality services of ETIK UTILITY in China. 1.3 The General Rules of Etik Utility are terms defining the basic obligations of Etik Utility users or standardizing their basic rights. 1.4 Identification and handling of compliant behaviors are carried out in accordance with relevant rules and facts determined by Etik Utility from the perspective of ordinary people, in consideration of evidences provided by both parties. These Rules apply equally to all Etik Utility users 1.5 The user shall comply with laws, administrative regulations, departmental rules, and other normative documents of China and the seller's country. In case of any suspected violation of normative documents such as national laws, administrative regulations, and departmental rules, the violators are subject to punishment in accordance with the Rules if such violation is covered by the Rules, or by Etik Utility at its sole discretion, according to or by reference to relevant or similar rules if such violation is not covered by the Rules, provided that in no case shall such punishment by Etik Utility relieve the user from legal liabilities arising out of the violation of laws, breach, and other behaviors. The user agrees that if relevant industrial and commercial administrative departments discover any user violating industrial and commercial administration laws, regulations and rules and legally require Etik Utility to take measures for stopping the violation, Etik Utility has the right to comply with such requirements and take relevant measures, and is not liable for any loss or damage incurred by the user thereby, which shall be borne by the user. 1.6 The General Rules constitute a part of the service agreement with the user. In addition, any behavior of the user on Etik Utility is subject to other agreements with Etik Utility and other relevant rules of ETIK UTILITY Utility. 1.7 Etik Utility has the right to, from time to time, to amend, supplement or update the Rules, of which users will be notified through the merchant backend system and other channels at least 7 calendar days prior to coming into effect. Once the aforementioned notice is sent, such amendment, supplement, or update is deemed to be notified to each user. If the user disagrees with relevant amendment, supplement, or update, the user shall immediately cease the use of relevant services provided by Etik Utility prior to the notice coming into effect and shall notify Etik Utility in a timely manner. If the user continues to use any service provided by Etik Utility upon the effectiveness of the relevant amendment, supplement, or update, the user is deemed to totally consent to, accept, and agree to be bound by such amendment, supplement, or update. Chapter 2 Definitions Unless otherwise specified in the Rules, terms used herein are as defined in the Etik Utility Store Service Agreement. 2.1 ETIK UTILITY Utility: Any of online trading platforms for which ETIK UTILITY E-COMMERCE (TRADE) HONG KONG CORPORATION LIMITED provides operation, relevant technical and support services, with the domain names or link addresses including but not limited to en.Etik Utility.com, 360buy.com and other Etik Utility websites; 2.2 User: Any legal persons, natural persons, and other organizations registered on Etik Utility and becomes a registered member of Etik Utility are collectively referred to as “user” in the Rules, unless otherwise specified; 2.3 Platform Rules: Normative documents which have been published or will be published by Etik Utility (as amended, supplemented, and updated from time to time), including but not limited to service agreements, other agreements between the user and ETIK UTILITY Utility, the General Rules, other detailed rules, standards, policies, notices, and other normative documents or contents; 2.4 Buyer: Any user browsing or purchasing items/accepting services on ETIK UTILITY Utility; 2.5 Merchant: Any user who satisfies Etik Utility requirements, successfully joins ETIK UTILITY Utility, and sells items or provides services on ETIK UTILITY Utility, including service providers; 2.6 Account: An account opened by the user at the time of registration which is unique; if one company has many accounts at the same time, such accounts may be suspended. 2.7 Order: A contract under which a buyer purchases one or more types of items/services from a merchant at the same time; contents of any order with regard to any type of items/services constitute a separate transaction; 2.8 Store: An online virtual store with a unique ID (identity) and specific name (as adjusted according to relevant platform rules) which a merchant applies on Etik Utility for approval after completing the registration processes in order to carry out lawful operation; 2.9 Conclusion of Transaction: Successful payment by the buyer for an order using online payment or the successful submission by the buyer of an order using the cash on delivery; 2.10 Supply chain management services and delivery services Supply Chain Management Services are services which can be provided by Etik Utility to merchants, including item storage and order delivery. Delivery Services refers to services in relation to order delivery which can be provided by Etik Utility to merchants. Merchant may select suitable service schemes according to its requirements, so as to enhance its service efficiency; 2.11 Agreed Delivery Period: A period promised by the merchant which is from the conclusion date of the transaction to the date of signature by the buyer to acknowledge the receipt of an order; 2.12 Timely Delivery Rate: The number of orders delivered in a timely manner / the total number of orders * 100% for a single merchant; 2.13 Listing Deactivation: A process whereby an item for sale is transferred by Etik Utility or the merchant from the store to the virtual warehouse. After deactivation, the listing will not be displayed on the front-end pages of Etik Utility and cannot be purchased by buyers. 2.14 Listing Activation: A process whereby an item listing is transferred by Etik Utility or the merchant of it them from the virtual warehouse to the front-end of Etik Utility for sale. After listing, the items are shown on a front-end page of Etik Utility and can be purchased by buyers. 2.15 Warning: Refers to an oral or written notice of the misconduct of a user by ETIK UTILITY Utility; 2.16 Search Ranking Drop: the drop in the ranking of an item in search results. 2.17 Settlement: The checking and settlement of bills and payments, as agreed between Etik Utility and the merchant; 2.18 Rebate: Service fee reduction provided by Etik Utility to the merchant when the merchant satisfies conditions specified by Etik Utility for the purpose of improving the service level of the merchant; 2.19 Independent After-Sales Service: Handling by the merchant of problems occurring after the buyer signs off on the receipt of an order through the independent after-sales system according to the after-sales policy to improve buyer satisfaction; 2.20 Work Order: Any reminders, complaints, and other work orders from a buyer to the merchant with respect to an order, which is to be handled by the merchant in a timely manner in order to improve buyer satisfaction; 2.21 Punishment Threshold: A specified cumulative number of points deducted due to merchant violations; 2.22 Threshold Punishment: The punishment given to the merchant by Etik Utility (including but not limited to deduction of reward points of the merchant, notice, guidance, search ranking drop, warning or corresponding punishments) in accordance with the General Rules and other platform rules when the cumulative number of points deducted due to violation by the merchant reaches the punishment threshold; 2.23 Market Management Measures: Management measures taken by Etik Utility against users who violate platform rules, such as warning and search ranking drop, for the purpose of creating a good shopping environment; Chapter 3 Basic Obligations of Merchants 3.1 Merchant behavior on Etik Utility must comply with website rules published on ETIK UTILITY Utility. 3.2 The merchant must comply with national laws, administrative regulations, departmental rules and other normative documents. In case of any suspected violation of national laws, administrative regulations, departmental rules, and other normative documents, the violators are subject to punishment in accordance with the Rules if such violation is covered by the Rules, or by Etik Utility at its sole discretion if such violation is not covered by the Rules, provided that in no case shall such punishment on the merchant by Etik Utility relieve the merchant from the legal liabilities of the merchant. 3.3 As a seller in the trading market, the merchant has the obligation to understand and have an intimate knowledge of rules of the market of the buyer in the transaction process and support the buyer in completing the transaction. 3.4 Items or information forbidden by national laws, regulations or Etik Utility from being posted shall not be posted on ETIK UTILITY Utility. For details, see the List of Items Forbidden and Restricted by Etik Utility for Sale. 3.5 The merchant shall respect the intellectual property rights of other persons. Etik Utility prohibits the merchant from posting or selling items which infringe upon intellectual property rights of any third party, without authorization. 3.6 The merchant shall comply with the principle of good-faith operation (such as the timely performance of an order and fulfillment of service commitments) and shall not carry out any fake transactions, fake shipment, provide items not as described or behave dishonestly. 3.7 The merchant has the obligation to faithfully and accurately describe the item, its basic attributes, quality, defects and other information of the item which needs to be explained, on the item description page, the store page or through trade currency and other channels provided by ETIK UTILITY Utility. 3.8 The merchant shall ensure that the items sold can be normally used (free from any unreasonable danger to personal and property safety, fit for intended use, comply with the standards shown on the items or packages, and otherwise) within a reasonable period of time. 3.9 If the merchant fails to perform the aforesaid basic obligations, Etik Utility reserves the right to disqualify and otherwise punish the merchant in accordance with platform rules and relevant laws and regulations. Chapter 4 Transactions 4.1 Registration The user shall complete registration in accordance with rules of Etik Utility and the registration process set by the Etik Utility system, and shall, in accordance with national laws and regulations, select a user name, which shall not contain information violating laws or being suspected of infringing the rights of other persons. 4.1.1 The user has the right to apply for joining Etik Utility to become a merchant only if the user satisfies the following conditions: 4.1.1.1 The merchant shall comply with merchant qualification standards of ETIK UTILITY Utility; 4.1.1.2 The merchant and items sold or services provided by the merchant shall have the corresponding qualifications or certifications. For details, see the Merchant Qualification Rules of ETIK UTILITY Utility. 4.1.1.3 The merchant shall agree to all rules of ETIK UTILITY Utility. 4.2 Getting Started 4.2.1 The merchant shall post items/services in accordance with the processes and requirements specified by the Etik Utility system. 4.2.2 Describing the items faithfully and guaranteeing the quality of items/services sold by the merchant are basic obligations of the merchant. Describing items faithfully means accurate and complete descriptions by the merchant of basic attributes, quality, and defects of the item and other information which needs to be explained on the item description page, the activity page, or through other channels provided by ETIK UTILITY Utility. 4.2.3 The merchant shall warrant that items sold by it can be normally used within the reasonable period and that the services provided by it comply with the specified standards which shall not be below national/industrial standards (free from any unreasonable danger to personal and property safety, fit for intended use, comply with the standards shown on the items or packages, and otherwise). With regard to items and services which pose a danger to personal and property safety, the merchant shall provide a truthful explanation and specific warning, and shall explain and indicate measures for correctly using items or receiving services and preventing dangers. 4.2.4 Store information: The store information of the merchant (including store sign, name, announcement, introduction, leaderboard, and activity section) shall be authentic, valid and consistent with the registration information. If store information violates platform rules, Etik Utility has the right to require the merchant to amend such information immediately, give a warning to the merchant, or suspend the store; and the merchant is liable for merchant disputes or other disputes arising therefrom, and shall assume the corresponding administrative, civil and criminal liabilities. 4.2.5 The merchant shall not, in the form of standard terms, notice, declaration and store announcement, specify provisions to exclude or restrict rights of a buyer, mitigate or exempt liabilities of the merchant, increase liabilities of a buyer, or other provisions which are unfair and unreasonable to the buyer, or force the buyer to carry out transactions, using standard terms and technological means. 4.2.6 In selling items or providing services, the merchant shall ensure the completeness of items or services and shall not unreasonably split an item or service for sale, or specify a minimum purchase amount or otherwise charge unreasonable fees. The merchant shall ensure that the buyer has the right to, at its sole discretion, select a merchant providing items or services, to select the type of item or service method, to purchase or refuse to purchase any item and to accept or refuse to accept any service. 4.3 Delay 4.3.1 The user shall carry out transactions according to the transaction process set by the Etik Utility system. 4.3.2 If the buyer fails to make payment within seven (7) days following the issue of an order, the system will automatically cancel the order and terminate the transaction. 4.3.3 The buyer's application for a refund: If an order is canceled or a refund is offered prior to shipment, the merchant is not entitled to payment. With regard to customized orders, the cancellation of an order by the buyer is subject to negotiation with the seller. 4.3.4 Cancellation of an order by the buyer: The buyer can apply for canceling an order within the period from the date of successful payment by the buyer to the date of shipment by the seller. After the buyer applies for cancellation of an order, the seller may negotiate with the buyer. If the seller agrees to cancellation of the order, the order is canceled and the purchase price is funded to the buyer in full. If the buyer applies for the cancellation of an order and the seller has not shipped the items, such order can be canceled. If the seller has shipped the items and refuses to cancel the order, the order remains valid, and the buyer is liable for refusal to accept the items. If the seller fails to carry out any operation and even delays shipment, the order becomes invalid and the purchase price is refunded to the buyer in full. If the seller ships a part of an item under an order and fails to ship the remaining parts of the item within the shipment period, the buyer and the seller shall negotiate on the settlement within three (3) days. If it is submitted to arbitration, the purchase price shall be refunded to the buyer according to the proportion of the item not delivered. 4.3.5 The merchant shall ship items as scheduled. In other words, the seller shall confirm an order within 24 hours following the conclusion of a transaction between both parties, and the merchant shall, within 6 days, upload to the ETIK UTILITY system, the valid tracking number for items ordered by the buyer (the confirmation time and the uploading time are as recorded in the ETIK UTILITY system); if the shipment time is otherwise agreed for customization, presale and other special conditions of items, the merchant shall carry out such action within the aforesaid time limit following the last day of the period in which the merchant undertakes the shipment of items. 4.3.6 If the merchant undertakes to provide Accurate Delivery and other special services with a time limit, the service terms shall apply. 4.3.7 The delivery period requirements and handling during a special events or periods (including but not limited to incorrect category, national holidays, and natural disasters) shall be as indicated in the announcement or notice on ETIK UTILITY Utility. 4.4 Logistics 4.4.1 Etik Utility only allows the merchant to use air transportation services, including major commercial express delivery services, transportation on a special route, postal parcel, and other transportation services subsequently designated by ETIK UTILITY Utility. 4.4.2 The transportation services shall be selected by the merchant according to requirements of the buyer, and shall not be changed without the consent of the buyer. 4.4.3 The tracking number provided by the merchant in the shipment advice shall be authentic and searchable. 4.4.4 If the merchant ships the items through air mail, the mail shall be registered mail. The full tracking records shall be available for all transportation services. (In the absence of tracking records, the seller is liable for the refund) 4.5 Review 4.5.1 The buyer has the right to give reviews on an item within 180 days and satisfaction review within 3 months following completion of the order. 4.5.2 The following reviews shall be deleted: 4.5.2.1 Reviews containing anti-government, anti-societal, anti-religious, and anti-human information; 4.5.2.2 Reviews involving sexual, gambling, narcotic drugs, etc. 4.5.2.3 Reviews involving abuse, slander, personal attacks, etc. 4.5.2.4 Reviews containing a link to other websites, advertisements, etc. 4.5.2.5 If a user posts a violating review, such review will be deleted and the user will be forbidden from posting reviews for three (3) days. 4.5.3 The following reviews will be removed: 4.5.3.1 Reviews containing information on non-Etik Utility stores; 4.5.3.2 Reviews containing product price information. 4.5.4 Rules on Comments and Replies: 4.5.4.1 A single user can post up to 20 replies to reviews within 24 hours, and shall not post a second review for the same contents; otherwise repeated contents are deemed as violating information; 4.5.4.2 If the number of replies of a single user for the same content is or exceeds 3 within 24 hours, all violating contents posted within 24 hours will be deleted; 4.5.4.3 If the number of replies of a single user to the same review is or exceeds 5 within 24 hours, all violating contents posted within 24 hours will be deleted. 4.6 Release of Funds 4.6.1 Release of funds 4.6.1.1 General release of funds If the order in respect of which the transaction is completed satisfies any of the following conditions, Etik Utility will release funds according to the settlement period: 4.6.1.1.1 The buyer confirms receipt of items; 4.6.1.1.2 Items are delivered duly (means that relevant document has been signed to acknowledge the receipt of items, as indicated in the logistics information under a tracking number, and the signature information is consistent with the order information); Note: If Etik Utility has reason to believe that disputes, cheating, and other risks may arise as to the order or the merchant, Etik Utility has the right to extend the release period. 4.6.2 Checking of logistics information for an order in which the transaction is completed Etik Utility will check the logistics information of an order in which the transaction is completed. The purchase price under the order will be released to the account of the merchant only when the order is confirmed as “items are delivered duly”. 4.6.3 The longest release period: If the buyer fails to confirm the receipt of items and there is no information of “items are delivered duly” or complaints, the funds will be released within 90 days. 4.7 Search Ranking 4.7.1 Factors affecting the rankings of products on the search page of Etik Utility mainly include: quality of the item description, relevance between the item and the search conditions of the buyer, the ratio of the number of transactions to the number of times of exposure of an item, the customer service record of the merchant, and whether the merchant has a record of search engine manipulation. Chapter 5 Promotion For promoting the development of merchants and increasing transaction opportunities, the platform will regularly or from time to time organize merchants to conduct sales promotion activities. The merchant has the right to participate in sales promotion activities only if the merchant on Etik Utility satisfy the following conditions with regard to transactions: 5.1 The merchant with transaction records shall satisfy the following conditions: 5.1.1 Positive review rate >=90%; 5.1.2 Dispute rate <=10%; 5.1.3 Other conditions specified by Etik Utility for specific sales promotion activities. Note: The aforesaid “positive review rate” and the “dispute rate” are not fixed values, and will be properly adjusted for different categories, specific activities or natural disasters. 5.2 The participation application by the merchant without transaction records is subject to approval by the platform according to actual activity requirements and item features; 5.3 In the sales promotion activities, merchants shall comply with national laws, regulations, policies and platform rules, and shall not commit any action being suspected of damaging the legitimate rights and interests of consumers and Etik Utility or violating national laws or regulations; 5.4 In case of violation by the merchant in the sales promotion activities, Etik Utility will forbid the merchant from participating in the platform activities to varying degrees, according to the severity of the violation. If the case is serious, Etik Utility will freeze or close the account of the merchant. The specific provisions are as follows: 5.4.1 Violation of promotion commitments means request for withdrawing from sales promotion activities after the items of the merchant are reviewed and selected, or reducing the inventory for promotion and the discount, increasing the item price and the transportation fee, amending item descriptions; violation by the merchant in promotion organization is identified according to review of promotional items. In case of violation, the right to participate in the activity will be canceled, and the merchant will be forbidden from participating in sales promotion activities for 6 months; 5.4.2 Arbitrary price increase refers to the seller increasing the price of an item or increasing the shipping fee after the buyer puts in an order without consent from the buyer; in case of such sale, the right to participate in the activity will be canceled, and the merchant is forbidden from participating in sales promotion activities for 12 months; 5.4.3 Refusal to sell after conclusion of transaction means refusal by the merchant to ship items after the buyer issues an order; the merchant will be punished severely according to the website rules on refusal to sell after the conclusion of a transaction and is forbidden from participating in sales promotion activities for 12 months; 5.4.4 Forced tying means a merchant allowing the buyer to buy promotional items only when the buyer buys other items or services at the time same, in sales promotion activities. In case of forced tying, the merchant is forbidden from participating in sales promotion activities for 12 months; 5.4.5 If any behavior of the merchant violates other provisions of the Rules or other website rules in sales promotion activities, the merchant will be punished according to corresponding rules. Etik Utility reserves the right to change the rules on sales promotion activities. Chapter 6 Market Management 6.1 Market Management Measures 6.1.1 To improve the experience of buyers and maintaining the normal functioning of the market, Etik Utility may take the following temporary measures against users or merchants in accordance with the Rules: 6.1.1.1 Warning: An oral or written warning of Etik Utility against misconduct of a user; 6.1.1.2 Listing Removal: A process of transferring items offered by the merchant for sale to items on hold; 6.1.1.3 Restriction on participation in marketing activities: Restriction on participation by the merchant in marketing activities initiated by ETIK UTILITY Utility; 6.1.1.4 Search ranking drop for a single item: Drop in the ranking of an item in the search result; 6.1.1.5 Search ranking drop for all items of a store: Drop in the rankings of all items of a store in the search result; 6.1.1.6 Search ranking blocking for a single item: Blocking of the ranking of an item in the search result; 6.1.1.7 Information of a single item is not shown in search results by default under a single search condition: Item information is not shown by default in search results with a single search condition, such as price, sales volume, etc. 6.1.1.8 Information of all items of a store is not shown in search results by default under a single search condition: Information of all items of a store is not shown by default in search with a single search condition, such as price, sales volume, etc. 6.1.1.9 Store blocking: Blocking of the information of items and other information of a store in search, navigation, marketing, and other services; 6.1.1.10 Payment of damages for breach: Payment by the merchant of damages for breach to the buyer and/or Etik Utility in accordance with agreements or the Rules; 6.1.1.11 Store shutdown: Removal of the store of the merchant, all items offered for sale in the store, and a prohibition against the posting of items and the opening of a store. 6.2 Market Management Requirements 6.2.1 The merchant shall actively improve its operation level and provide buyers with high-quality items and services. Etik Utility will properly support merchants whose overall performance is excellent. 6.2.2 If the user behaves in a manner which endangers the transaction security or disturbs the normal operation of ETIK UTILITY Utility, Etik Utility will take coercive measures against the account, close or block the store, restrict the posting of items or information or logging in to the website, and take other temporary management measures for and transaction security, according to the degree of danger. If the case is serious, Etik Utility has the right to impose a punishment and require the merchant to assume liability for the breach in accordance with platform rules. 6.2.3 With regard to nonconforming brands, categories or batches of items with substandard quality and their information, Etik Utility will temporarily remove or delete relevant items offered for sale by the merchant and their information. 6.2.4 The merchant shall participate in Etik Utility activities and activity display in accordance with relevant activity rules. 6.2.5 Guarantee of authenticity: To protect the rights and interests of consumers, Etik Utility will take the following measures: 6.2.5.1 Cooperate with branding companies to crack down on counterfeit items; 6.2.5.2 Establish a professional team to carry out the casual inspection of items offered for sale; 6.2.5.3 Require merchants to provide a quality inspection report proving that the items offered for sale comply with national or overseas market standards; Etik Utility has a ‘zero tolerance’ attitude towards the sale of counterfeit items. If the sale of counterfeit items is found, Etik Utility will temporarily remove or permanently delete relevant items offered for sale by the merchant and their information. Chapter 7 Violation and Punishment 7.1 Violation 7.1.1 Violation means any behavior which is suspected of violating national laws, regulations, rules, policies or decrees, or violates service agreements or platform rules or is suspected of damaging the legitimate rights and interests of buyers, merchants, Etik Utility or other relevant entities. 7.1.2 Violations are considered serious violations or ordinary violations, which are identified by Etik Utility according to the following rules. 7.1.3 Serious violation means any behavior which is suspected of violating national laws, regulations, or substantially violates service agreements or platform rules, or seriously damages the legitimate rights and interests of other merchants and buyers, or seriously disrupts the operation of ETIK UTILITY Utility. 7.1.4 Ordinary violation means any behavior violating service agreements and platform rules, other than a serious violation. 7.2 Punishment Measures 7.2.1 To protect the legitimate rights and interests of users or Etik Utility and maintaining the normal functioning of the market, Etik Utility has the right to, at its sole discretion, take the following measures to punish the user in accordance with the Rules and other relevant rules, in case of violation by the user: 7.2.1.1 Restriction on participation in marketing activities: Restriction on participation by the merchant in marketing activities initiated by ETIK UTILITY Utility; Restriction on posting of items: Restriction on posting by the merchant of new items; 7.2.1.3 Restriction on opening of a new store: Restriction on opening a new store by the merchant on ETIK UTILITY Utility; 7.2.1.4 Restriction on community functions: Restriction on use by Etik Utility merchants of Etik Utility communities, merchant forums, and other community services; 7.2.1.5 Store blocking: Blocking the information of items and other information of a store in search, navigation, marketing, and other services; 7.2.1.6 Store shutdown: Removal of the store of the merchant, all items offered for sale in the store, and the prohibition against the posting of items and the opening of a store. 7.2.1.7 Punishment notification: Notification of punishment on the merchant in the Etik Utility merchant management system or on merchant forums and otherwise; 7.2.1.8 Account blocking: The permanent prohibition against use by the user of a violating account to log in to ETIK UTILITY Utility, the merchant management system, etc. 7.3 Punishment 7.3.1 In case of violation by the merchant, the merchant shall remedy the violation in a timely manner, and Etik Utility will deduct a certain number of reward points from the merchant, and notify of such punishment in the merchant management system and otherwise. Points deducted in a calendar year will be reset to zero on January 1 of the following year. 7.3.2 Violation is divided into serious violation and ordinary violation according to the severity. Deduction of points, accumulation of points deducted and punishment are carried out for serious violations and ordinary violations separately, but one violation results in one punishment instead of repeated punishments. 7.3.3 Remedies for violation by the merchant include but are not limited to the following: 7.3.3.1 In case of the sale of counterfeit items, Etik Utility will delete the counterfeit items and information posted by the merchant; 7.3.3.2 In case of the unauthorized use of accounts of other persons, Etik Utility will withdraw the accounts, and the original owners may regain the accounts through an appeal to ETIK UTILITY Utility; 7.3.3.3 If the item contains materials and components not as described, Etik Utility will delete the item and information posted by the merchant; If the merchant provides false information of items or services, using advertisement and other methods in commercial activities, Etik Utility will delete the items and/or information; 7.3.3.5 In case of the posting of forbidden information, Etik Utility will delete the forbidden items and information posted by the merchant and transaction reviews will arise therefrom; 7.3.3.6 In case of the posting of unauthorized items, Etik Utility will delete the unauthorized items and information posted by the merchant; 7.3.3.7 In case of the disclosure of information of other persons, Etik Utility will delete the private information of other persons disclosed by the merchant; 7.3.3.8 If the merchant gains properties by cheating, Etik Utility will delete the items and information used for cheating and transaction reviews will arise therefrom; 7.3.3.9 In case of the improper posting of information, Etik Utility will delete the items and/or information improperly posted by the merchant; meanwhile, Etik Utility will impose a punishment of search ranking drop for items and/or information in relation to improper posting of information; 7.3.3.10 If descriptions by the merchant of materials, components, quality and other information of the items are inconsistent with the items received by the buyer or lead to failure by the buyer to normally use the items, Etik Utility will remove such items. If the merchant fails to disclose defects and other information of an item, or descriptions of items are inconsistent with the items received by the buyer, which affects normal usage by the buyer, Etik Utility will remove such items; 7.3.3.11 If the merchant violates its commitments, the merchant shall describe items faithfully, compensate the buyer or have items returned, replaced or repaired for the buyer in accordance with the consumer protection service rules; 7.3.3.12 If the user registers a larger number of accounts, using software and programs, Etik Utility will carry out investigation and impose a punishment, and will cancel any order submitted through the misuse of rights; 7.3.3.13 Etik Utility will delete items and information posted by the merchant in relation to the misuse of rights of other persons; 7.3.4 If the merchant carries out other malicious acts, Etik Utility will impose a corresponding punishment on the merchant, including but not limited to deduction of points, requiring the merchant to pay damages for breach, blocking and disqualification; 7.3.5 If the merchant refuses to be subject to platform management, Etik Utility will impose a corresponding punishment on the merchant, including but not limited to deduction of points, requiring the merchant to pay damages for breach, blocking and disqualification; In case of the aforesaid violations, Etik Utility will impose a punishment as the case may be and has the right to close the account of the merchant or hold the merchant legally liable. 7.4 Execution of Punishment 7.4.1 Violation by the user is found by other users or through complaints from an obligee or investigation [JZ1] by ETIK UTILITY Utility. 7.4.2 If undertakings or explanations made by the merchant are inconsistent with the Rules, punishments for violation will not be suspended or canceled, unless the evidence or judgments are wrong. 7.4.3 Etik Utility will manage and control the merchant according to factual evidence and rules. 7.5 Violation Appeal The merchant may, within 14 calendar days (excluding duration of review by ETIK UTILITY Utility) following punishment for violation, submit a violation appeal. After thPSNe merchant submits materials for an appeal, the Customer Service Center and the Quality Control Department of Etik Utility will carry out verification. The time limit for treating the appeal is 3-5 working days following receipt of materials for an appeal from the merchant. 7.6 Withdrawal Management The merchant may, at any time, elect to withdraw from the open platform of ETIK UTILITY. In addition, Etik Utility formulates relevant detailed rules on management of withdrawal or disqualification of merchants. Etik Utility has the right to restrict the login of the merchant or force the merchant to log out of the platform/disqualify the merchant under special circumstances. ETIK UTILITY has the right to disqualify the merchant if the merchant: (1) is involved in unfair competition, affects the rights and interests of buyers or the reputation of ETIK UTILITY platforms and otherwise violates the principle of fair market competition, the good-faith principle and the public order and good custom; or (2) by unlawful means, uses the ETIK UTILITY registered logo or domain name for improper publicity or commercial activities, which misleads buyers, infringes on the intellectual property rights of ETIK UTILITY and adversely influences ETIK UTILITY; or (3) Publishes comments to viciously slander or dwarf ETIK UTILITY, using words, pictures and otherwise, through online, offline and other channels, which adversely influences ETIK UTILITY; or (4) Violates the Etik Utility Management Rules on Violation by Merchants, resulting in the deduction of 100 points. In case of any of the aforesaid violations, ETIK UTILITY may hold the merchant legally liable and reserves the right to disqualify and terminate partnership with the merchant. Chapter 8 Sale Behaviors of Merchants The Rules specify sales behaviors of Etik Utility merchants, including pre-sales services, sales services, items preparation requirements, shipment requirements, and payment methods. If the merchant violates such provisions, the merchant is subject to relevant punishment by ETIK UTILITY Utility. 8.1 Pre-sales Services 8.1.1 The merchant shall, in a timely, effective and patient manner, answer all questions of the buyer about the items sold by the merchant. 8.1.2 The merchant shall not refuse to answer or delay answering the questions of the buyer. 8.1.3 The merchant shall not, in any way, insult the buyer asking a question or buying an item. 8.1.4 The merchant shall not publish any information to induce the buyer to or be induced by the buyer to conclude transactions on any website other than Etik Utility websites. 8.2 Sales Services 8.2.1 The merchant shall warrant that items are available in the warehouse upon the issuance of an order by the buyer. 8.2.2 In the case of customized items, the merchant shall warrant that production and shipment of items will be completed in the shortest time and shall confirm the delivery time with the buyer via ETIK UTILITY customer service or online communication tools. 8.3 Requirements on Preparation of items 8.3.1 The merchant shall, in a timely manner, carry out handling and arrange preparation of items in the warehouse upon receipt of an online order from the buyer. 8.3.2 There shall be adequate inventory (at least 5 pieces) for a single item offered by the merchant for sale in the store on ETIK UTILITY Utility; 8.3.3 If the merchant fails to ship items within the agreed time due to the lack of stock after the buyer consults the merchant and issues an order to the merchant on the Etik Utility store, the merchant will be subject to relevant punishment by ETIK UTILITY Utility. 8.4 Shipment Requirements 8.4.1 Upon the conclusion of a transaction under an order, the merchant shall not refuse to ship items or delay shipment of items to the buyer for any improper reason. 8.4.2 With regard to promotional items, the merchant shall not refuse to ship items or delay the shipment of items to the buyer for any improper reason. 8.4.3 With regard to promotional items of the merchant, the merchant shall not refuse to ship items or delay the shipment of items to the buyer on the grounds of the remote location of the buyer, higher postage, etc. 8.4.4 If traffic control, heavy rain, heavy snow, earthquake and other natural events upon conclusion of a transaction under an order affect the shipment of items from the merchant, the merchant shall notify the buyer. 8.4.5 The merchant shall complete shipment of items under the order upon conclusion of the transaction and shall not ship items irrelevant to the items or pass such irrelevant items off as the items. 8.5 Payment Method 8.5.1 The merchant shall accept as the sole payment method, the payment method permitted by ETIK UTILITY Utility, and shall not induce the buyer to or be induced by the buyer to conclude transactions on any website other than Etik Utility websites, or make payment by any payment method not specified by ETIK UTILITY Utility. 8.5.2 Shipment after payment: The buyer will make payment before shipment by the merchant. The specific payment method is online payment, and the buyer will, before shipment, pay the purchase price through PAYPAL, VISA or MASTERCARD. Chapter 9 After-sales Services 9.1 Overview of After-sales Services 9.1.1 After-sales services include the handling of return and replacement applications of the buyer; and the handling of complaints in relation to after-sales services. 9.1.2 Principle: With regard to after-sales services for items sold through ETIK UTILITY Utility, review and handling will be uniformly carried out by Etik Utility in accordance with relevant after-sales service policies published by Etik Utility and the merchant shall provide corresponding after-sales services according to the results of handling by ETIK UTILITY Utility. In case of any special circumstances in which it is necessary to check with the merchant, Etik Utility will contact the merchant in advance to check, and then carry out review and handling in accordance with relevant policies. 9.2 Method for Contacting Merchants If Etik Utility needs to contact the merchant for the handling of after-sales services by telephone, email (email is address recorded in the merchant system) and otherwise, according to the type of items and the severity of problems for the after-sales services, and the merchant shall pay attention to new messages received, and reply within the time limit specified in Article 9.3. 9.3 Time Limit for Merchants to Reply Etik Utility has informed the merchant of the time limit for the merchant to reply. For the purpose of ensuring good experience for the buyer, the merchant shall reply with the handling solutions in a timely manner within the following time limit upon Etik Utility sending emails or other communications in relation to after-sales services, so that Etik Utility can carry out the handling of the after-sales services requested by the buyer, in consideration of the reply of the merchant: 9.3.1 Mail: The merchant shall, within 24 hours upon Etik Utility customer service specialist sending an email in relation to after-sales services, reply to the email with handling opinions. 9.3.2 Consequences arising out of failure to reply in a timely manner: If the merchant fails to reply with the handling solution within the specified time limit, the merchant is deemed to agree to the after-sales services requested by the buyer, and Etik Utility has the right to reply with the handling solution, according to the requirements of the buyer. The merchant shall, according to the handling solution of ETIK UTILITY Utility, provide the buyer with after-sales services, and bear any possible loss or additional cost incurred thereby. 9.4 Process for After-sales Services 9.4.1 Return process (for items complying with return-related policies, as reviewed by ETIK UTILITY Utility): 9.4.1.1 Return of items is arranged by Etik Utility for the buyer. The items are returned by the buyer directly to the merchant. The merchant bears the transportation costs for return and replacement of items, according to the return and replacement policy published on the Etik Utility website. 9.4.1.2 If the buyer has special reasons for return of items, Etik Utility needs to confirm with the merchant, and the merchant shall reply with the handling solution within the time limit specified in Article 9.3. If the merchant rejects the return of items, the merchant shall provide Etik Utility with professional explanations and relevant bases for the rejection, and Etik Utility will give an explanation to the buyer. If the merchant accepts the return of items, the merchant shall arrange the return of items according to the process specified in Article 9.4.1; if the merchant fails to reply with a handling solution within the time limit, Etik Utility will carry out handling in accordance with Article 9.3.2. 9.4.2 Replacement process (for items complying with replacement-related policies, as reviewed by ETIK UTILITY Utility): 9.4.2.1 The merchant is responsible for receiving items that need to be replaced by the buyer. Upon receipt of the items to be replaced, the merchant shall ship new items to the buyer, and bear the transportation costs for return and replacement of the items according to the return and replacement policy published on the website. The period of delivery of the new items shall be determined by reference to the shipment and delivery period specified in the logistics provisions. 9.4.3 Process for re-shipment of items/parts due to wrong or short shipment: 9.4.3.1 After the merchant receives a notice of re-shipment of items/parts, the merchant shall directly re-ship items/parts to the buyer, within the shipment and delivery period specified for the order, and bear the transportation costs incurred thereby. The buyer shall directly return the wrong items/parts to the merchant, and the transportation costs incurred thereby shall be borne by the merchant. 9.4.3.2 If the merchant fails to re-ship items as scheduled, Etik Utility has the right to offer a refund in full as required by the buyer. 9.4.4 Other handling processes for after-sales services: If the buyer questions the product/production date/anti-counterfeiting measures or services relating to technical training, Etik Utility will send an email to the merchant for checking and explanation, and the merchant shall, in accordance with Article 9.3, reply to the email, answering questions of the buyer, and Etik Utility will reply to the buyer according to the reply of the merchant. If the merchant fails to make a reply in accordance with Article 9.3, Etik Utility will carry out handling according to complaints of the buyer and by reference to Article 9.3.2. 9.4.5 The time limit for the merchant to provide the buyer with after-sales services through ETIK UTILITY Utility: 9.4.5.1 The merchant shall provide the buyer with after-sales services, within such time limit for providing after-sales services as specified in Article 9.4 or within 3 calendar days upon Etik Utility notifying the merchant to provide after-sales services. 9.4.5.2 If the merchant fails to provide after-sales services as scheduled, Etik Utility has the right to directly arrange return and refund for the buyer, according to the complaint of the buyer, and all costs and losses incurred thereby shall be borne by the merchant. 9.5 Return and Replacement Policy 9.5.1 Return as a result of quality problems: 9.5.1.1 If the buyer requests return or replacement of items due to quality problems, the merchant is responsible for providing after-sales services for return and replacement. 9.5.1.2 In case of damage and other problems in logistics distribution, the merchant is responsible for providing after-sales services for return and replacement. 9.5.1.3 If wrong or short shipment is found by the buyer after receipt of the items, the merchant shall provide after-sales services in accordance with Article 9.4.3. 9.5.2 Return and replacement other than as a result of quality problems: If the buyer applies for return and replacement within 15 calendar days following the date of sale of the items (the date of receipt by the buyer of the items) and such items to be returned and replaced have complete accessories and are capable of being resold, the merchant shall provide after-sales services for return and replacement. The transportation costs for return and replacement other than as a result of quality problems shall be borne by the buyer. 9.5.3 Return and replacement as a result of items not as described: 9.5.3.1 If the buyer requests return or replacement of items as a result of items not as described, the merchant is responsible for providing after-sales services for return and replacement. 9.6 Policy on Provision by Merchants of Information in Response to Questions of Buyers If the buyer questions the authenticity, quality and weight (in the case of gold and jewelry) of items sold by the merchant, the merchant shall provide a reasonable explanation and corresponding documentary evidences. If the merchant is unable to provide documentary evidences or the documents provided by the merchant are not sufficient to prove that the complaint of the buyer is unreasonable, the merchant shall, at its own cost, arrange return of items for the buyer, and shall compensate for all losses incurred thereby. Chapter 10 Matters upon Termination of the Agreement 10.1 Upon termination of partnership between both parties, Etik Utility Utility will suspend the right under the Etik Utility.co.ke user account of the merchant and remove all items of the merchant, and the merchant cannot continue to carry out any operation using the account, and the front-end website of ETIK UTILITY Utility will not show any item information of the merchant. 10.2 Upon termination of the agreement, Etik Utility has the right, but is not obliged, to retain registration information, transaction records and other data of the merchant, and is not obliged to send to the merchant or any third party, any unread or unsent information, upon termination of the agreement, or liable to the merchant or any third party for the termination of the agreement, unless otherwise specified by laws. 10.3 Within 30 calendar days from termination of the partnership, Party A and Party B will carry out a settlement for withdrawal, including but not limited to financial reconciliation and the handling of items in transit. Items in transit means items which are purchased by a customer prior to the termination of the partnership between both parties that has not been delivered. The merchant shall continue to deliver items in transit and make settlement according to the process which is applicable prior to termination of cooperation. 10.4 Termination of cooperation between both parties will not relieve the merchant from relevant service and product warranty liabilities to the customer under the agreement; upon termination of the partnership between Party A and Party B, the merchant shall continue to be independently and fully liable for personal or property losses incurred by Etik Utility or other third parties as a result of quality problems in items or problems in services of the merchant. Chapter 11 Supplementary Provisions 11.1 If the user carries out behaviors prior to the effectiveness of the Rules or amendment to the Rules, the rules in force at the time of occurrence shall apply. If the user carries out behaviors after the effectiveness of the Rules or amendment to the Rules, the Rules shall apply. 11.2 Etik Utility carries out handling for the behaviors of a user, a store and item information, according to the Rules, evidence obtained, facts and relevant rules of ETIK UTILITY Utility, and will not assume any liability. 11.3 In the Rules, the scope less than a number excludes the number; the scope more than a number includes the number. 11.4 The Rules include provisions, detailed rules, notices, announcements and other normative documents of Etik Utility (http://help.oper.Etik Utility.com/helpInfo/viewcontent.do?id=6&relSys=1). 11.5 The Rules were amended on January 3, 2016. The amended Rules come into effect on April 1, 2017. Appendix 1 Etik Utility Merchant Violations Regulations Chapter 1 Overview The Rules are formulated in accordance with national laws, regulations, standards, the Store Service Agreement of ETIK UTILITY Utility (www.Etik Utility.co.ke) Open Platform, the General Rules of Etik Utility Utility and other relevant agreements and rules, for the purpose of promoting new commercial civilization which features openness, transparency, sharing and responsibility, protecting legitimate rights and interests of ETIK UTILITY users, maintaining the normal operation of ETIK UTILITY Utility, and achieving the standardized operation of stores of merchants. Chapter 2 Management Rules for Merchant Violations Section 1 Explanation for Serious Violations Serious violation means any behavior which is suspected of violating national laws, regulations, or substantially violates service agreements or site rules, or seriously damages the legitimate rights and interests of other merchants and buyers, or seriously disrupts the operation order of ETIK UTILITY Utility. 1. Sale of counterfeit items: Sale by the merchant of counterfeit items or pirated items. If the merchant sells counterfeit items and the case is serious, Etik Utility Utility will take a disciplinary action, which may include suspension and not limited to restrictions in response to violation . For protecting rights and interests of consumers, Etik Utility Utilty will, according to the severity of the case, take market management and control measures (including but not limited to store blocking, restriction on posting of items, punishment notification and store shutdown) for the merchant who commits such violation. 2. Unauthorized use of accounts of other persons: Unauthorized use of Etik Utility Utility User accounts of other persons, which is suspected of infringing relevant information and proprietary rights of other persons. Etik Utility Utilty will, according to the severity of the case, take market management and control measures (including but not limited to store blocking, restriction on posting of items, punishment notification and store shutdown) for the merchant who commits such violation. 3. Materials and components not as described: Descriptions of materials and components from the merchant are not consistent with the items received by the buyer, thus damaging legitimate rights and interests of the buyer. For each violation, the merchant is subject to a suspension of his/her User account, but is not obliged to incur the damages araising as a result of the violation. This violation is extremely serious. 4. Disturbing the platform order: Circumvention by the merchant of Etik Utility terms or market management measures through improper methods. For each violation, the merchant is subject to suspension of his/her User account if the case is serious. Such violations include but are not limited to the following circumstances: The seller provides Etik Utility with false information, such as forged trademarks or illegally changed trademarks, letters patents, or other qualification documents; 5. In the quotation stage or activity period (including warm-up and formal activities), the seller unexpectedly withdraws from activities or ceases normal operation, after confirming participation in marketing activities initiated by Etik Utility, which seriously affects interests of consumers and the Etik Utility website order. False transaction: Increase by the merchant in the sales volume or store score on Etik Utility through improper methods (namely “cheats”), damaging the rights and interests of the buyer for shopping. Such “cheats” mainly include but are not limited to purchase by the merchant of its own items for cheating in reviews, malicious changing of prices, change of items, cheating through a third party, empty boxes, “improper registration” of an account of a buyer for cheating in purchases, improper transaction between friends, improper transaction between internal personnel of the supplier, purchase by the supplier or the distributor, increase in the sales volume through negotiation with other persons or improper methods, false transaction and increase in the sales volume through false transaction with fake shipment or without shipment, cheating in the sales volume through tying or considerable change in prices. If the seller increases the sales volume of an item or the store score through improper methods in a false transaction, Etik Utility has the right to remove such item or relevant reviews of the item, and impose a punishment on the seller in accordance with provisions in Section 3 of Chapter 2 with regard to “false transaction”. 6. False publicity: Posting by the merchant of false information of items or services, using advertisements and other publicity methods in commercial activities, which misleads buyers. For each violation, the merchant is subject to suspension of his/her User account if the case is minor, blocking if the case is serious, and termination if the case is extremely serious. 7. Posting of forbidden information: Posting by the merchant of items or information covered by the List of items Forbidden by Etik Utility from Sale, which constitutes a serious violation. 8. Posting of unauthorized items: posting or sale by the merchant of items which are not authorized by Etik Utility, through Etik Utility. For each violation, the merchant is subject to 14day suspension if the case is minor and termination if the case is serious. Such violations include but are not limited to the following circumstances: 8.1 The seller posts or sells items of a brand not authorized by Etik utility; 8.2 The seller posts or sells in a certain category, items of a brand not authorized by Etik utility. 9. Disclosure of information of other persons: Posting, disclosure and spreading by the merchant of information of other persons without authorization, which is suspected of infringing the privacy right or personal right of other persons. For each violation, the merchant is subject to a 14day suspension if the case is minor and termination if the case is serious. 10. Gaining properties by cheating: Illicit gaining by the merchant of properties of other persons for the purpose of seeking unlawful profits, which is suspected of infringing the property right of other persons. Termination of the merchant’s User account. 11. Illicit profiting: Gaining by the merchant of profits by illicit methods, including the following circumstances: 11.1 If shareholders, directors, supervisors, executives, and workers of the merchant are employees of Etik Utility, 30day suspension for each violation. 11.2 If shareholders, directors, supervisors, executives, and workers of the merchant are related persons of employees of Etik Utility, and employees of Etik Utility have not faithfully reported such relationship to or filed it with Etik Utility in advance, and such personnel gain profits by taking advantage of the positions of employees of Etik Utility, 30day suspension for each violation. 11.3 If the merchant participates in improperly obtaining coupons issued by Etik utility, the merchant is subject to a 14day suspension if the case is minor and termination if the case is serious, for each violation; and Etik Utility has the right to invalidate the merchant's unused coupons, and recover from the merchant an amount equal to the amount of the coupons used by the merchant. 11.4 If the merchant or workers of the merchant directly or indirectly provide employees of Etik Utility or related persons with cash gifts, items, negotiable securities as a gift or other illegitimate benefits in a disguised form, including but not limited to cash, check, credit card gift, sample or other items, entertainment ticket, membership card, currency, rebate in the form of cargoes, return commission, employment or purchase of a house, travel with payment by the merchant, erotica and individual services, 30day suspension for each violation, regardless of whether the seller gains profit; 11.5 7day suspension for each violation, if the merchant clearly expresses the intention of illicit profiting to employees of Etik Utility and/or their related persons or has started illicit profiting but the merchant fails to achieve the intention for reasons independent of its will, which constitutes attempted illicit profiting. In the event of such illicit profiting by the merchant, regardless of whether the merchant gains profit, Etik Utility has the right not to provide the merchant with any item or service or accept any item or service provided by the merchant; meanwhile, the merchant is prohibited from participating in marketing activities of Etik Utility for 6 months. (If the merchant is prohibited from participating in marketing activities as a result of the aforesaid illicit profiting, the prohibition period shall be as specified in this article, instead of provisions in Section 3 of the Rules with regard to restriction on participation in marketing activities as a result of serious violation). Section 2 Explanation for Ordinary Violation Ordinary violation means any behavior violating service agreements and platform rules other than serious violations. 1. Improper posting of information: Posting by the seller of items or information in violation of management requirements (including but not limited to rule, standard, seller background announcement, help center, and industrial standard) published by the Etik Utility open platform, which infringes on rights and interests of buyers, including the following circumstances: 1.1 In the event of posting of the following information on the item page or the activity page, 3days suspension for each item or each piece of information. Shopping links other than the shopping link of Etik Utility, third-party links not authorized by Etik Utility, bank account number, third-party payment account, email, the address of a physical store, contact information not registered with and authorized by Etik Utility and information of items used for advertisement. 1.2 In the event of posting of items or information in the following manners, 3days suspension for each item or each piece of information: 1.2.1 Posting advertisement information in item review, Net Friends Circle, the un-boxing post, the Q&A post. 1.2.2 Repeated posting, such as posting of over two items (inclusive) which are identical or have the same important attributes in the same store; 1.2.3 Posting of items in an unconventional unit of quantity; 1.2.4 Posting of items through circumvention of the item SKU rules of Etik Utility; 1.2.5 Misuse of keywords: Use of wrong or repeated keywords for the posting of items or information (including advertisement), which confuses customers in shopping but does not involve false publicity or “items not